Congratulations to RPJ Client The Lions Models Management on Music Video and NFT Campaign for Trans Lives

RPJ commends The Lions Model Management on the launch of a music video and non-fungible token (NFT) raising awareness of trans lives, trans murders, and LGBTQ advocacy organizations. The project was jointly produced with blockchain company Lukso and stars openly transgender model Valentina Sampaio, who launched the campaign at the Met Gala last week.

In the video, titled Lambada Dyed Red White Blue, Sampaio celebrates with over a dozen young trans Instagram influencers on Rockaway Beach in New York City, before asking, “What does it mean to be an American if you are trans?”

The project raised money for GLAAD, Pride Live, and the Ali Forney Center through the auction of a computer-generated dress designed by Gia Djahaia, “worn” by Sampaio in the video.

Congratulations to The Lions on its groundbreaking collaboration and urgent campaign to uplift the challenges facing transgender people in the United States. For more information, see this article by Forbes.