May 14, 2016
Internet Week NY 2016: Reavis Parent Lehrer LLP Citywide Event
Native Advertising, User-Generated Content and the Law
Friday, May 20, 2016, 1:30 p.m. to 2:30 p.m.
41 Madison Avenue, 41st Floor
New York, NY 10010
Native advertising, sponsored content and user-generated content (UGC) have become powerful advertising tools for companies to expand their reach and bottom lines. What legal questions should companies ask when engaging influencers and employing sponsored and user-generated content? Lord&Taylor recently settled charges by the Federal Trade Commission (FTC) for their failure to disclose payment to NYLON and 50 online fashion influencers for their endorsement of a clothing collection. Despite recent clarifications of FTC rules on “deceptively formatted advertisements” and endorsements, the legal landscape regarding the use of sponsored content and UGC is still forming and can be confusing for companies and online influencers.
Join Reavis Parent Lehrer LLP Attorneys Marla M. Gordon, Deena R. Merlen and Allison M. Grein for an informal discussion about legal issues related to native advertising, sponsored content, UGC, endorsements and testimonials as part of Internet Week NY 2016.
This event is free. Seating is limited. Please RSVP to Alison Park at firstname.lastname@example.org.