Second Circuit: Purchase Of Search Engine Keyword That Is Competitor’s Mark Does Not, Standing Alone, Constitute Infringement
By Gregory P. Feit Last month, in 1-800 Contacts, Inc. v. JAND, Inc., DBA Warby Parker, the United States Court of Appeals for the Second Circuit addressed whether purchasing a competitor’s trademarks in the context of keyword search advertising amounts to trademark infringement. Adopting what it termed the “consensus view,”...